Hougang is a planning area and residential town located in the North-East Region of Singapore. The town is the most populous in the region, being home to estimated 222,310 residents.Hougang planning area is bordered by Sengkang to the north, Geylang to the south, Bedok to the southeast, Toa Payoh to the southwest, Paya Lebar to the east and Serangoon to the west.
Hougang is regarded as part of the "heartland" of Singapore, a significant distance away from the Central Area. Most of its commercial activity is centred on a few shopping malls such as Hougang Mall, Kang Kar Mall, Heartland Mall, Upper Serangoon Shopping Centre and Hougang1.